Before that and more recently I served as head of digital strategy the fin-tech start up Tinaba.com (This is Not a Bank) based in Milan.
From 2006 to 2014 I was Director of IBM Human Centric Solution Center where I developed my experience in emerging technologies for aging people and Persons with Disabilities. In this role I have been Smarter City subject matter expert with experience of Ambient Assisted Living.
In addition to this role, from 2000 to 2014 I was Creative Director first and then head of IBM Italy Communication Center of Excellence and Manager of Social Digital Marketing & Brand Systems Italy. I led a team of 9 people and I was responsible of the IBM Italy social and digital communication strategies, I dealt with media, journalists, advertising and pr agencies, influencers, content makers. I worked every day to invent innovative way to extract marketing and communication meaningful interactions and insights from big data and emerging technologies.
From 1990 to 2000 I served as copywriter first and creative director then in several Italian and American advertising agencies like Ogilvy and JWT. As creative director in McCann-Erickson Interactive, I led the 1997 launch of Telecom Italia Internet Brand (Tin.it) growing the customer base from 200k to 3 millions active users and curated the entire Microsoft off/on-line communication portfolio activities.
I am Member of the Scientific Committee at Political sciences and international relations / Master in international and European policies at Universita’ Cattolica del Sacro Cuore of Milano (Italy) where I also teach Social Communication. I have been teaching at Politecnico of Milan, Universita’ Bocconi, Universita’ Statale, Universita’ di Bologna, IULM.
My writing on communication, human machine interaction, and innovation appears in publications such as Harvard Business Review, Austin Chronicle, Wired, Linkiesta, Collaboriamo, UXmagazineItalia, Sonar.
I have spoken at venues including SXSW, M-enabling summit, RSI -Radio della Svizzera Italiana, ShareItaly, CNBC/MilanoFinanza, The Research Council of Norway, Italian Marketing Forum, Unesco, AreaScientificPark of Trieste, RAI, RAI Italia, The Forum Ambrosetti, TAG, The European Union.
I gave talks or run workshops at companies including Banca Popolare di Milano, Castorama, Lactalis, Fiat, Pfizer, Fedex, Carige, Telecom Italia, Triumph Lingerie, Algida Unilever.
I have been awarded with the Computer Honors Award in 2005 and 2012 and the Disability Matters – Market Place Award in 2013
I hold a Master of Arts Degree in Political Science at Universita Cattolica del Sacro Cuore in Milano and a SQ in Mass Communication&Society at the UoW in Seattle.
Today I live in Boston