Il Collavorare diventa app: un viaggio nei luoghi del libro

Lavorare così come scrivere è una esperienza sempre meno statica, sempre più nomadica. E’ la modalità di lavoro che è cambiata così come sono cambiati il concetto di ufficio, di spazio, di tempo: temi che ho trattato ampiamente nel libro e che magari avete letto. “Lavorare o Collaborare?” è stato scritto perennemente in viaggio. Ma come rendere questa anima del libro, ovvero come permettere al libro stesso di raccontarsi sul come (e dove e quando) sia stato creato? Come fare che il concetto di lavoro e nomadismo fosse soggetto del libro stesso?

Ho cominciato allora a raccogliere strada facendo dei segnali di percorso, a georeferenziarli, a dar loro dignità mediatica. Ma non solo. Molti di questi segnali sono arrivati spontaneamente dopo la pubblicazione ad ottobre grazie ai tweet, alle segnalazioni, a quelli che ho definito i “collavoratori”.

Che forma dare loro, dunque, se non quella di una guida su mobile? Come se si trattasse di una digital guide di una città, quelle app che scaricate quando andate a visitare Londra o Parigi, è nata la digital guide di un pensiero. La cartografia di una storia. Scaricate la app per iPhone, Android e cercate la “scene” “collavorare”. Naturalmente potete fare un giro per il mondo anche direttamente sul web. Tutto rigorsamente free e autoprodotto.

A questo punto anziché augurarvi la tradizionale buona lettura posso fare un’altra cosa: dirvi buon viaggio.


Thanks to @7scenes, what a great platform you’ve done.

10 little tips to start turn your business in to a (more) social one

Social: sure, you’ve heard about it and someone is teasing you are not. You feel stressed and the pressure is getting higher. It seems that your business is slowing down while your “social enabled” competitors are speeding up. True or not, you feel no way out: you must become a social organization. Easy to say, but how to turn a traditional hiearchical based company into a social business enabled? How to cowork? Where to start from? In my book “Working vs. Co-working: Social networking and organizational models of the future” (today only in Italian: Lavorare o collaborare? Networking sociale e modelli organizzativi del futuro) I collected and defined some simple practical actions to taste the social side of your organization. Just some simple advices you can start trying to play with.

So if you were thinking that social means only “software” or to improve the speed of your coffee vending machines…change your mind.

1) Slow down your coffe machine
Yes: as Riccardo Donandon CEO of H-Farm says the most powerful social network in your company is the coffee machine. People use to know, share, discuss, invent, suggest, improve, solve while having a cup of coffe or a Coke. So if you were thinking that social means only “software” or to improve the speed of your coffee vending machines in order to save time and send your employees back as quick as possible to their desks, well… change your mind. The more they can share while sipping some Java (and Sumatra) coffee beans the better for your business because there is no chatting software that can play such a good communication system than a good face to face discussion. People is having coffee despite your opinion, so maximize the benefits of this inevitable trend.

2) Don’t outsource, crowdsource
As soon as we face a problem we don’t know how to face we tend to outsource: the biggest mistake is to outsource not the problem itself but our capability to solve it. Next time try to crowdsource instead outsource. Someone see the workplace as big crowdsource platform, why not to be one of those?

3) Wear those shoes (finally)
How many times did you say the magic sentence: “if you only could be in my shoes you would understand”. Well, do it. Institutionalize a “exchange your shoes (job) day” and let people do one other job with the owner of that role supervision. It is a tremendous tool to understand the complexity of others life, learn how things work and create a strong relation between people that have to work together, maybe after you put in practice a good SNA (Social Network Analysis) to discover the nodes in your organization. You can start from people inside the same network, but then you can enlarge the circles and enlarge the effects.

The business you are playing today receive tons of micro signals once unknown, so you must be adaptive like your body on the board. 

4) Humans are humans
Experience can become a real company asset. Humans are humans both if their chat status is green or red. In other words it is not “to be” on duty that make a human different. Smartness, experience, knowledge and humanity are the same off and on duty. So why not start considering the experience of humans inside your organization as complete asset independently by their role in the organization? You’ll have amazing surprises if you’ll start allowing people to bring their life time experience inside the organization, because they are very very skilled about one subject: their own life.

5) Let’s Surf
You’ve been trained to act like John Wayne: one word, one vision, one mission. Relax a little. Keep the word and the mission but enlarge your vision and make it flexible. Like when you are skateboarding your body keeps on micro-adjusting your balance on the board, do the same. Be ready to counter balance the micro-effects of the surfing given by winds, tide and waves. The business you are playing today receive tons of micro signals once unknown, so you must be adaptive like your body on the board. Let your team react as quick as possible even with small actions, even if those seems out of your vision. As we say in Italy: there is no worst blind man or woman that the one that don’t want to see.

6) Create some bottleneck 
To be cooperative and participative doesn’t mean that you don’t have to be a little coercive sometimes. Let’s talk for example about attach in the emails: do you know those 50 Gb that start flying all over your mail system growing up CC after CC? Why did you built teamrooms for if people keep on sharing docs and contents all over the Web sending emails with huge attaches? So give a strong signal to your team, like: “I’ll never read anymore e-mails with an attach. Please note: mails with attach will be automatically deleted”. You’ll get buzz for the first two days, on the third day your teamroom will automatically start to become what it has been designed for. A place for sharing common knowledge.

7) Banality needs data
Data are fundamental, but data are dangerously sexy too and you can fall in love with them or better with the idea of what data could mean. It’s great when you can support your opinion in front of an audience with the last research on the subject. Who can say the opposite if “the last research said so”? But sometimes data are a wonderful way to hide the truth. In the social world it is better sometimes to rely on the analysis of more simple and rough data models which are far better to try to forecast the future instead of complex data models which are more indicated to understand and analyse the past. The opinion of a user published on a social network can destroy in one day months of statistical scenarios about a product demand by the target audience. So fall in love with data, but with care.

To be cooperative and participative doesn’t mean that you don’t have to be a little coercive sometimes.

8) Plan B (and C and D and E…)
Despite all your good plans things can follow other ways far from your plans. So, not very differently from your daily life, think about different possible scenarios and instead to try to understand what exactly will happen, think about different possible way in which things can happen. An example? To build value around a good author with a spontaneous number of followers inside your organization could be the best choice vs. to build a fully new communication channel to drive messages to the audience. Keep eyes and ears open to what is happening around and don’t be scared to surf it.

9) KPI (Keep Positive Instincts)
Your becoming social is a quite different story from others initiatives you’ve taken inside your organization. It goes to a deeper level that involves the soul of your company, in other words, the people. There are a lot of kpi’s you could rely on to measure the success of your social behaviour, but do not rush. Try to start without thinking (and looking for) immediately to the results: compared to other management actions the outcome you got out here is, if possible, even more related to what you put in. So start focusing on the quality of the inputs instead, only, of the outcomes.

10) “To be” instead “to be part of”
Give the “power” to the people inside your organization needs the “power” to make it happen. Need you to believe them and them to believe you. If you build this mutual act of faith you’ll let them “to be” the company instead “to be a part of the company”. Try to imagine the positive and negative “power” of this concept when ideally anyone in your organization could deal with the end customer.

It’s time to start to co-work

In tomorrow’s business world, things are changing, shifting, morphing. Companies are looking for new ways to create value and grow while grappling with increasing complexity and the demand for greater efficiency and productivity——all within the context of the movement from industrial mechanization to knowledge and innovation.

People and their ideas are more important than ever. The social networking systems available today are poised to take full advantage of an enterprise’s employees’ capabilities. Organizations must decide whether or not to exploit the social network to:

  • Break down their historical boundaries.
  • Overcome a “we’ve always done it this way” philosophy.
  • Redefine the concept of “working day” and of the work place as a whole.
  • Embrace “ad hocratic” structures instead of hierarchical ones while questioning years of xx leadership.
  • Be fully reinvented.

In a word, organizations must decide whether or not to get in the game and compete. It’s time to start to co-work.

Please note: Today the book is only in Italian: for english version, please enquire the publisher at 

How to buy iTunes, Ibs, AmazonFeltrinelli || Teaser to interviews interviste online || Download a chapter for free

A movie on the Bolzano project and a formal recognition

An american crew come to shoot a real short-movie on the Bolzano Abitare Sicuri project, while at the same time the City Hall received formally the Computer World Honour Award won in Washington on june 4th.


Smarter City Challenge Siracusa: please support a wonderful follow on

In our final report to the City of Siracusa one of the main reccomendation was to develop an industrial tourism practice in order to start facing the matter on how to manage the industrial area north of the city. The area, who was a powerful business generator for the whole local economy during the Seventies is now in downturn.
Furthermore the contrast between the amazing natural scenarios of the Siracusa landscape and the dramatic presence of the industrial site is a matter to be solved, not only in Siracusa but almost all over italy where art, design, history, culture and industry have to deal one with the other, shoulder by shoulder.
The Hub Siracusa, discussed with us on how to face this challenge and, supported by the City Hall, decided to present a project (ITI-itinerari turistici industriali) to a very interesting innovation contest in order to win the final prize of 100,000 euros.

And guess what…
The project passed the first selection (only 32 on 500 projects!) and now it is under the “people judgment stage”. The 5 most voted projects will pass to the final stage. 
So you can support!
Read the following instructions on how to give your vote and help to shape the future of a landscape.

Reportage from ITS World Congress in Vienna for LINKIESTA

“Intelligente”: e difficilmente avrebbe potuto essere altrimenti visto che l’intero ITS World Conference ITS World Conference ovvero l’evento mondiale oggi al via che riunisce l’innovazione sul presente (ma soprattutto il futuro) del trasporto ce la mette tutta a mostrare il lato smart del “muoversi” in città e fuori. Lo sforzo è in parte riuscito…leggi il resto: 


What does writing a patent looks like? A matter on the shape of ideas.

To be extremely honest when I was on my high school desk I didn’t ever think that one day I would receive a paper like this. Looks like I am a scientist or a genius and, you know, I am not. It just makes you feel your ideas has a physical value.


And it’s somehow a nice feeling to be recognized and awarded for what you think instead, for example, of the way you dress. But we’ve seen the extremes of this concept in the war between Samsung and Apple. Many of those assumptions are surely right but some of them are pretty ridiculous, as said by most of the journalists when the discussion turn to the radius of curved corners. I would like to know what Mr Richard Sapper or Dieter Rams would say about the overall Apple design which is the updated copy of the Braun sharp lines created by the german design-gurus. This open a matter about the concept of ideas even before the one on patents.

We tend to give immediate value to things and ideas makes no exception. What if we would let ideas to appear, shape up, change, grow or simply disappear? Full stop. Sure, sooner or later we could bring them down to earth and make some billion dollars in the next start up. But this could be (and it is) an exception. As many entepreneurs and start-uppers said, one of the rules not written of the start-up process is the flow of changes from the original idea, that means, simply, other ideas born thanks to one first one idea, but also to an open minded process. One could argue that without crystallizing that first, draft idea in a patent you could not build up the following ones in order to generate an economic value. T

hat’s true, but we all know how patent offices need so many details about your idea in order to make one different from the other. Like the radius of a corner, even if it is silly as much as a boring idea which will spend his life in the cage of a patent instead fly free in the mind of others.


My first post on

Dear reader,
first of all happy 2012. I had the chance (thanks to Jacopo Tondelli) to start a collaboration with, one of the (my opinion 🙂 best magazine online. My collaboration begins today, my blog-column is named Sonar and I’ll write about what I define the “un-sustainable” mobility, i.e. how travelling and moving around can be damned tough through these “smart cities”. These posts will be only in italian, I am sorry, but if you feel there is something you would like to know more, just write me and I’ll do my best to translate it in english. Enjoy anyway and thanks for following.


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