The Bolzano’s aging project in the adv headlines

ADWEEK published a full article on the story shooted by Ogilvy about the italian City of Bolzano’s project on smart care dedicated to aging population.

Osservatorio ICT per il Non Profit 2012

Un video mistico…la qualità è davvero quella che è: qui parlo di Bolzano e del progetto Abitare Sicuri

A data, multiple meanings: a concrete example on how smarter analytics can support unexpected scenarios, as social care and drive to a philosophy of dignity

The ability to obtain information from different interconnections (and interpretations) of data is a hot topic: the so-called issue of analytics and (especially) the consequent possibility of exploiting this information to build predictive models….